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Podcast | Self Talk Radio Show with Sarah Spencer and Jason Forrest

Podcast Episode #83 - Mindset of a Sales Warrior with Jason Forrest

Jason's book, The Mindset of a Sales Warrior, encompasses Jason’s 40 years of learning and experience. Through 44 transformational strategies, you’ll learn the beliefs of how you can become a true sales warrior. Each life-changing strategy comes with real-world application and dives into what it means to think, act, and sell like the top 1%.

Jason Forrest lives on the leading edge of the sales industry. As a behavioral change expert and maverick entrepreneur, Jason believes the only way to break your sales plateau is to completely change the way you look at sales. And that means an extreme focus on pulling the future of sales into the present.

Jason’s mission is to give every sales professional, manager, and executive tactical, real-world knowledge so they can remove any limiting beliefs keeping them from breaking their plateaus. In the course of that decades-long mission, Jason’s trained billion-dollar companies and everyone from high-powered CEOs to frontline salespeople to increase their effectiveness by driving more profit.

Jason established his speaking and training career as a top 1% sales professional, but as he trained others, he realized something the rest of the training industry had yet to understand: the sales techniques widely taught at conferences and seminars were installing mental limitations in others, not removing them.

Leashes are limiting beliefs every person experiences. That voice inside your head whispering you can't do something? That's your past programming negatively influencing your results. It's also a false narrative. You were born with every internal tool you need to succeed. It just needs to be continually called out and strengthened. That's when Jason discovered to a powerful realization that the best training isn't just telling people what to do, or how to do it, or even why to do it. It's unleashing their mindset. It's removing those mental chokeholds to help them see the true, fully realized picture of their abilities.

Episode Highlights

- Jason talks about his “Leadership Sales Coaching” and "Why Training Fails" books
- Jason’s professional journey
- Jason talks about his book “The Mindset of a Sales Warrior
- P(erformance) = K(nowledge) – L(eash)
- Four Mental Leashes
- Jason talks about price objections and how to handle them
- Neuro-linguistic programming (NLP)
- Jason’s mentors and coaches
- About FPG and the Mindset of a Sales Warrior Masterclass

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 About Self Talk Radio Show and host Sarah Spencer

I love stories that can really change my mind, (in a good way…) don’t you? Over the years, I’ve found it difficult to pay attention to television, probably because I don’t need another murder, inane argument, or a pill to feel better. I have a finite amount of hours in the day, so I want my “downtime” to matter, which is why I suspect, you’re here. You and I want the same thing - stories that build you up, not tear you down, right?

I love learning about the masters of the mind - hypnotists, therapists, leading-edge thinkers who have much to bring to the table. I don’t want someone talking at you, I want someone talking with you. I hope you enjoy our guests’ stories as much as I love recording them.

Connect with Sarah Spencer

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Jason Forrest

Jason Forrest is a leading authority in culture change programs and an expert at creating high-performance, high-profit, and "Best Place to Work" cultures. The winner of five international Stevie Awards for his training programs, Jason is also an award-winning author of six books, including Leadership Sales Coaching – rated as one of Selling Power Magazine's Top Sales Books. In 2018, FPG earned a rare honor by being named to the Inc. 5000 Fastest-Growing Private Companies list for the third consecutive year, one of just 1,200 companies nationwide to achieve that honor out of a field of more than 7 million.


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