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How to Balance Empathy & Authority in Sales

Learn how to balance empathy and authority in your sales process with Jason Forrest. This informative webinar will teach you how to connect with potential customers while still maintaining a sense of authority. Register today!

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What's more important in sales, empathy or authority? Well, that is a great question. 

If you are a salesperson with more empathy than authority, you will be liked but not respected. On the other hand, if you are a salesperson that has more authority than empathy, then you will be respected but not followed.

Jason Forrest Mary Marshall Forrest FPG Webinars

So, in this webinar, Jason Forrest will show you:

 1. What is empathy vs. authority, and how to improve both of them,

 2. What happens in the prospect's eyes when you are out of balance,

 3. What your prospects are really wanting from you.

Every salesperson is natural at empathy or authority, but the goal is to be great at both.

Join Jason Forrest in this next live webinar to learn how!

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  60 Minutes



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About the Host

Jason Forrest 

Jason Forrest has disrupted the sales training industry by creating the first training program that changes behavior. This is done through 1) teaching tactical real-world processes; 2) the language of persuasion, 3) removing the mental leashes that hold people back, and 4) through a program-based training approach. 

This philosophy is what led his Warrior Selling® and Leadership Sales Coaching programs to be ranked in the top 2 of the World’s Top Sales Development Programs, by Global Gurus. His provocative style of speaking his truth ranks him as number 5 on the Global Sales Guru list. 

Jason is a Master Practitioner in Neuro-Linguistic Programming, the science of influence and behavioral change. He is also a Practitioner in Accelerated Evolution, the psychology of removing fear in high performers. Jason is on a mission to ignite pride, purpose, and respect to professional selling.

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Forrest Performance Group

We'll Find, Attract, and Train Your Next Salesperson Like They Are Our Own.

 Address: 212 S Main St, Suite 200, Fort Worth, TX 76104, United States
 Phone: 1-800-821-3956