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Have you ever thought…

My sales turnover is too high.
My salespeople give away too many incentives.
Our sales team isn’t proactive enough.
We don’t close enough sales.
We can’t communicate our unique value.
We struggle to break sales plateus.

if so, you’re missing sales.



Master the opening conversation.

Master the Opening Conversation

  • Learn how to utilize The 5 Steps to Understand Your Customer’s Mission.

  • Turn any buyer into an interested prospect who sees immediate value in your homes.

Handle every homebuilding objection.

Handle Every Homebuilding Objection

  • The 3 Steps of Handling Objections gives you the science to turn around any buyer objection.

  • Learn to see behind the objection to change perspective and move sales forward.

Maximize selling message.

Maximize the Model Home Tour 

  • The game-changing inside-out selling message utilizes the psychology of the modern homebuyer for maximum effect.

  • Gain both logical and emotional buy-in during your model home presentation with every buyer.

Move sales forward

Move Sales Forward

  • Understand how to determine where every buyer is in the buying process with three simple, powerful categories.

  • Use those categories to transform just looking buyers into repeated referral sources for your homes.

Adopt profit driving beliefs

Adopt Profit-Driving Beliefs

  • Learn the money-making sales warrior beliefs that support tactical, real-world strategies.

  • Beliefs drive behaviors. Strengthen your mindset, remove your leashes, sell more homes.

Sell more homes.

Sell More Homes

  • The 3 Steps to Resolve the Sale is the science behind the world’s simplest, most effective closing tool.

  • Take away the fear with a homebuilding-specific closing strategy that gets your buyers excited and ready to buy a home. Today.


THE 5, 4, 3 FACTOR

5 steps to understand your customer’s mission
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  • Start strong by learning every homebuyer's goals.

  • Create immediate value and buy-in with your unique homes.

  • Follow a proven process written by the homebuilding experts.

4 steps to present solutions.
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  • Transform your model home presentation

  • Handle any objection in any circumstance

  • Turn uncertain prospects into certain homebuyers

3 steps to resolve the sale.
  • Guide every buyer to see why your homes are the only choice.

  • Drive resolution through the buyer’s decision to choose you.

  • Close more sales, improve more lives, and drive more profits.


"Home sales revenue went up by 12% to 554.4 million and has beaten itself year over year for the last 6 years. No other training program gives you personal growth that leads to professional results."

Robyn Asbury, National Vice President of Sales, Richmond American Homes

Being new to FPG I am still going through the course and learning new things. I will say I feel much more confident in working with a multi-cultural buyer and have already put that lesson to work this past week. I had a multi-cultural buyer who was hesitant to move forward with the contract so I made a point to emphasize that he was getting the best "deal" and we were able to complete the contract. I'm excited to continue this training and put it to use in my everyday sales tactics.

Mandy Roberts, Sales Professional, Home Creations





Your profit growth is dependent on the buy-in of your salespeople. Our exciting, up-tempo seminars give your people the emotional fuel they need to dive headfirst into their training experience. With our unique blend of tactics and emotional electricity, we focus on mastery so your salespeople can be the hero with your clients.



True, lasting behavior change doesn’t happen without ongoing learning. Your engaging weekly video lessons with FPG CEO Jason Forrest take your salespeople through a deeper dive of the seminars that include weekly application with real-world clients. Everything is engineered for your unique business realities.

Video application calls.

Video Application Calls

The most effective learning isn’t just done in a classroom. It’s created through learning, growing, and using what you’ve learned in the field with your actual clients. Your salespeople review, roleplay, and receive tactical coaching from certified trainers that helps them move more sales forward.

 Interested in Warrior Selling?

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