Removing Your Prospect's Fear of Change
7 Steps to Lead Your Prospect to Leave Your Competition and Choose You
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46% OF YOUR PROSPECTS DON'T REALIZE ENOUGH PAIN TO CHANGE!
Learn how to help prospects overcome their fear of change and make the switch following these steps! Download the FREE Infographic now!
Because research tells us that 95% of purchasing decisions are emotional.
During this valuable, in-depth FPG course, you will learn the 7 steps to create a ready and willing buyer.
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Learn The Secret to Selling More Today
Your prospects start the sales experience with your sales people in a confused, uncertain, annoyed, defensive emotional state.
As you already know, they can't make a buying decision from a place of fear. So let us teach your team:
- How to pull out the prospect's current emotional state
- How to get the prospect to share their desired emotional state
- How to set a plan to attain their desired state
- How to execute on that plan to win more sales!
- All while leading the customer to feel peace, certainty, and freedom in buying from you!
Selling is easy for the buyers unless their emotional needs are not understood!

I Have a Question for You:
Think right now of your latest big purchase decision. What was the emotional state that you started in, compared to where the Sales Warrior led you to at the end? Did you go from frustration to happiness? Or something else?
How did it benefit you to have a Sales Professional make you feel that positive emotional state? What if you could have all of your prospects feel the way you felt with every sales experience?
Book a MeetingWith learning how to give your customers peace and certainty, your Sales Professionals will become the ultimate servant leader for your prospects. All while achieving more profitable sales!
Weekly Zoom Dojo Sessions
Has Your Sales Team Ever Attended a Seminar, But Had Zero Results? That's Due To a Lack of Accountability.
In our Zoom Dojo Sessions, your sales team will practice what they’ve learned with our certified instructors to increase their effectiveness with your prospects and customers. "The hour after the training session is our highest conversion rate hour of the week." Armando - Komatsu
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How many more profitable sales would your company win if 30%, 50%, 70% more of your prospects felt peace, freedom, joy, and certainty in buying from you?

You have been taught to sell emotionally, but not like this!
"I created this course because other trainers tell you to sell emotionally, or prospects buy "the why", or based on emotion. The problem is, those sales theorist never told you HOW to do it! That just left me and other hardworking Sales Warriors frustrated and wanting more! So, the problem needed to be solved, and this course is the solution!" Jason Forrest
Book a MeetingWhat You'll Become
Step 1: Label the Emotion
Learn how to encourage your prospect to verbalize their emotional state by having them tell you how they feel about a product or service.
Step 2: Leading the Witness to the Worst Possible Outcome
We’ll show you how to make a prospect aware of the worst possible outcome of a decision, and how you can be recognized as their solution and savior by working with you.
Step 3: Using Anchoring to Separate Yourself from the Competition
Learn how to separate yourself from all other salespeople your prospect has encountered in the past by “anchoring” them to you through language and hand motions that create greater trust and emotional rapport.
Step 4: Find the Desired Emotional State
You’ve learned how to establish how they feel, how it could get worse, and how you’re different from every other salesperson. Now, learn how to move them away from the negative emotion they fear and toward the desired state of achieving something amazing.
Step 5: Set the Agenda with the Emotional State
Learn how to lay out the critical final steps to get your prospect to the positive emotion they want to be in.
Step 6: Determine if They’ve Reached Their Buying State
This step teaches you how to make sure you’ve successfully accomplished the previous steps via checkpoints to take their emotional temperature. If you did what you set out to do, you’ll be done. If you’re not quite there yet, you’ll move to step 7.
Step 7: Celebrate Their Progress and Stop the Emotional Cycle
This is where you learn the vital step of closing The Emotional Cycle. We’ll show you how to make sure you’ve taken them as far as possible before the conversation ends, and leave your prospect feeling 100% cared for, with no loose ends or further questions.
What You'll Discover
During this course, each of these 7 steps will be explored in detail, as well as 3 other important concepts that tie into emotions: Anchoring, Transference, and Eliciting and Installing Language. All are key to understanding how to best control the emotions of your prospect, and how to achieve the most positive responses.
When completed, you’ll discover this invaluable training has added yet another crucial weapon to your sales arsenal!
Ready to get started?
Choose a time that’s convenient for you and book yourself an appointment on our calendar right now.
Book now, and let’s make sales together!
Book a MeetingFAQ
Who Needs This Course?
How Much Time Will My Sales People Be In Training?
Can Any Sales Person Learn This?
What's My Commitment As A Leader?
If 95% of Buyer's Decisions Happen In The Subconscious Mind, Then How Many Sales Could Your Team Be Losing?
Sign up now to stop the sales leak and win more sales today!
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Forrest Performance Group
We'll Find, Attract, and Train Your Next Salesperson Like They Are Our Own.
Address: 212 S Main St, Suite 200, Fort Worth, TX 76104, United States
Phone: 1-800-821-3956