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Are You Comfortable Leading Critical Conversations With Your Sales Team?

Learn the Structure and Words that Deliver Results

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Successful leaders know how destructive a bad conversation can be to a team's performance.

Turn difficult conversations into positive events.

Ensure you hire the right people from the start.

Learn the keys to reinforcing winning behaviors.

Free Video: Learn How to Create a Performance Improvement Plan that Actually Improves Performance


When you know what to say and how to say it, your team will reach their goals faster.

As a leader, you will have many conversations with your team members

 Some will be uplifting.

 Some will be serious.

 And some will be incredibly difficult.

But all conversations have the potential to result in a positive outcome if you learn how to have them effectively.

"True leaders are never silent about hard things."

- Brene Brown, Professor, Author, Lecturer

There are seven types of critical conversations a leader is bound to experience throughout their career. And while many dread the tough conversations because they feel like they have no control over the outcome, it's equally important to understand the potential pitfalls of the seemingly positive conversations, too.

The 7 Critical Conversations Every Leader Must Master

FPG's 7 Critical Conversations course is designed to ensure you have the structure and words you need to provide a positive outcome in key conversations leaders encounter throughout their careers.


The right structure and appropriate words to produce positive results.


Positive conversations can be just as challenging as difficult ones. Preparation is key.


Successful conversations that produce winning results for your team. Faster.

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The 7 Critical Conversations

 1. The Hiring Conversation

 Clearly communicate job expectations and what's required to achieve goals.

 Detail the organization's ownership pyramid so they understand what's expected of them.

 Learn how to onboard new hires 50% faster so they can begin contributing immediately.

 2. The Tough Conversation

 Your success as a leader equals your ability to have tough conversations.

 The success of your company depends on your ability to have these tough conversations.

 Know the 5 steps to have a tough conversation that results in a change in behavior.

3. The Trust Conversation

 Your team will treat you in the way you allow yourself to be treated.

 What happens when you're doing everything possible to maintain respect, and there's still a disconnect.

 The 3 steps you must take when having a conversation about trust.

 4. The Probation Conversation

 How to ensure there is NO ambiguity.

 The 4 steps you must take when leading a probation conversation.

 How to conduct a positive discussion that results in improved performance.

 5. The Termination Conversation

 How to keep this conversation from being negative or difficult.

 Ensure your team member walks away with dignity and feeling supported.

 The three steps to a successful termination conversation.

 6. The Raise Conversation

 Learn the hidden pitfall of these seemingly positive conversations.

 How to structure raises.

 Clearly communicate what higher pay means.

 7. The Promotion Conversation

 Establish a roadmap for team members with milestones.

 Ensure the promotion is the next step and not the last stop.

 The five worst reasons to promote someone.

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How The Program Works

We don't believe real change can come from a two-day event where teams leave excited and full of energy, but within weeks, they revert to all their old habits.

Instead, real change comes from consistent work over time with the opportunity to practice new skills and make corrections through peer and coach feedback.


The course begins with a one-day boot camp and training videos to teach the structure of a winning sales team.


Next, participants will work through a series of 8 lessons to practice what they've learned.


In weekly coaching sessions spread over 8 weeks, participants will discuss with their peers and coach what worked and what they can improve.

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You Can Make a Bigger Impact

FPG has been disrupting the sales training industry since 2008 by creating training programs that actually deliver real-world results.

We understand that two-day training programs have little impact
because it takes time to learn, practice, and perfect new skills.

Our series of training programs are designed to work together to
provide the comprehensive knowledge leaders and organizations
need to take their business to the next level.

-Jason Forrest, CEO, FPG

Are You Ready To Lead Better Conversations?

It's easy to get started with FPG:

Step 1 – Book a Meeting

We'll discuss where you are currently and where you want to be.

Step 2 – How We Can Help

Next, we'll review our various training programs designed to take leaders to the next level.

Step 3 – Training Begins

Coaching and leadership development begins.

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Customer Reviews

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At FPG Sales Training, we know that you want to be the leader of a high-performing sales team.

In order to do that, you need the very best training for your salespeople and sales leadership.  The problem is most sales training is philosophical and not tactical, killing your salespeople's morale while you're annoyed that you wasted your limited time and budget on another "shot-in-arm" training event. Forrest Performance Group was founded in 2008 to solve the problem that 164 billion is spent on training every year, yet 70% fails to achieve an ROI. We understand how frustrating it is to have no one buy a great product or service that improves people's lives because the sales experience falls short. 

This is why we created the world's only real-world, tactical, program-based, leash-free sales and sales leadership training programsHere's how we do it:

1. Tell Us About Your Sales Forecast and Your Top Sales Challenges, 2. Let Us Create Your Custom Sales Process and Script, 3. We Train Your Sales Team, And You Watch Your Sales Increase.

Book a Meeting Now to speak to us. So, you can stop feeling the frustration or even disappointment of having to lower your sales forecast and instead start taking the market share that you deserve.

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To speak to one of our Sales Warriors. If you are impressed with our Sales Experience, then that's perfect because they have been recruited and trained by us!

FPG's Training Courses

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Forrest Performance Group

We'll Find, Attract, and Train Your Next Salesperson Like They Are Our Own.

 Address: 212 S Main St, Suite 200, Fort Worth, TX 76104, United States
 Phone: 1-800-821-3956