JASON FORREST’S NEW BOOK “WTF: WHY TRAINING FAILS”
Leading authority in culture change strategies for businesses reveals how to overcome shortcomings and increase efficiency in training programs
Fort Worth, TX (July 11, 2017)- Jason Forrest, CEO and Chief Culture Officer at FPG (Forrest Performance Group), announced today the release of his new book, WTF: Why Training Fails, to change the behavior of how managers interact with their employees. With 70 percent of training programs failing to produce a positive ROI, Forrest explains why the failure rate is so significant and how businesses can implement more effective training strategies.
The majority of trainers have great ideas and an immense amount of knowledge; however, the recipients of the training do not obtain the full benefit because they don’t put the instructions into action. WTF: Why Training Fails reveals the top 10 reasons individuals do not act on the information being taught and how a trainer can avoid those pitfalls to achieve real, measurable results.
“I knew I had to redefine training in this book. Every company I’ve ever worked with spent their time training employees without successfully changing behavior,” said Forrest. “It takes culture shifts to change behavior. If an individual has a growing belief in themselves, then they will generate a higher profitability for the company.”
Forrest’s sixth book is a compilation of his experiences from working as an executive coach and trainer for companies around the world. Throughout the book, he educates employers about a successful strategy to incorporate training themes and lessons into a work setting with real-life examples and stories.
“I want people to learn through my experiences and those of my clients” says Forrest. “My goal is to have trainers who read WTF to reflect on the common pitfalls discussed, learn how to see them coming and ultimately be able to sidestep those mistakes.”
With more than a decade of coaching experience, Forrest is a leading authority in culture change programs and an expert at creating high-performance, high-profit, and “best places to work” cultures for organizations worldwide.
FPG (Forrest Performance Group) is focused on mastering the art and science of human performance. A global leader and designer of sales, management, customer service and executive training programs, FPG is a dedicated team of individuals committed to helping you and your company succeed. FPG was named Best Place to Work in Fort Worth, TXby FWinc., and is ranked by Inc. 5000 as one of the nation’s Fastest-Growing Private Companies, 2016.
Winner of three Stevie Awards (2017, 2016, 2014) for being the most effective and sustainable sales and sales management training programs in the world, Jason Forrest, CEO and Chief Culture Officer has also won a Stevie for being the top sales trainer in the world, out of 40 different countries. Other awards he has received are Training Magazine’s Top Young Trainer of the Year and his book, Leadership Sales Coaching, won Selling Power’s Best Books for Success award. Jason currently serves as 2016 Chairman of the National Speakers Association’s Million Dollar Speakers Group. Find your program today by contacting us at 1-877-484-1291 or at FPG.com. Follow FPG on Twitter, Facebook, Instagram and LinkedIn.
TallGrass Public Relations