INNOVATE FOR YOUR CUSTOMERS LIKE UBER EATS AND THEY’LL MOVE THE NEEDLE FOR YOU
In the modern 21st century economy, corporate agility and innovation are king. When Steve Jobs said “innovation distinguishes between a leader and a follower,” he wasn’t just talking about individuals. He was talking about businesses too, and people will become raving advocates for companies that innovate for their benefit.
So when the UberEats app recently announced that will create “virtual restaurants” to better suit the customer, everyone nodded along. This is just part of human progress now.
This is why we’re continually coming up with new training programs to suit our clients. We listen to what our clients need, tailor programs to meet that need and then work with them to unleash their performance and drive soaring profit gains. This has always been my passion and my vision for FPG.
This kind of spirit is probably most evident in the tech sphere, where things seem to change and morph and advance every day. There seems to be some huge new breakthrough all the time, which is why the idea of a virtual restaurant got me so interested.
The basic premise is this. UberEats is an app that partners with restaurants and offers easy food delivery from local joints around you. You pay for the food, for a small delivery fee and then kick back and wait. Where the innovation comes in is around what happens when you can’t find a specific type of food you’re looking for. These delivery-only “virtual restaurants” close the gap.
Let’s say you’re really in the mood for a salad, but there aren’t any salad spots in your immediate vicinity. In theory, a sandwich shop nearby could serve salads with minimal change to the ingredients they already have, so they’ll create “virtual” delivery menu items for UberEats customers while staying a sandwich shop to physical customers. This way, they’re serving their normal customer base while adding a second virtual group of customers with minimal effort for more revenue.
Isn’t that cool? These restaurants are using technology to innovate and add more value than they already had. And it sounds pretty familiar to me.
As our clients know, we use an online education site called Growth Café to digitally facilitate our training programs. We basically put our entire training suite at our clients’ fingertips with Growth Café, giving them access to our dozens of training videos, our in-depth lesson plans and our assignments and quizzes. This is all part of our mission to emphasize ongoing learning as opposed to quick one-off training sessions.
Learning that sticks with you sticks to you.
And as proud as we are to offer Growth Café to our clients, we’re working (just like UberEats) to innovate, push the envelope and make it even better down the road. Growth Café is in for some major upgrades, both in functionality and in aesthetics, and in this way we’re using technology to meet our clients where they are. At the end of the intro to my latest book, WTF: Why Training Fails, I left my email for anyone who picks up the book with a note to drop me a line any time. I always answer.
I take that idea seriously, and that goes double for our clients. I have an open line, and innovation doesn’t come without input. That’s why we’re so excited to use Growth Café as our learning tool, and why I’m doubly excited that it’s getting even better. Never stop growing.
This should be at the heart of business. Famous businessman John Mackey, who wrote Conscious Capitalism, says that the right actions taken for the right reasons generally lead to good outcomes over time. That always means prioritizing the need of your customers and taking steps to innovate for their benefit. The more you can do that, the more you’ll find yourself on the right side of the innovation wave sweeping us all forward.