tech agents.jpg

Want your brokerage’s customers to come away happy after purchasing a home through one of your agents? Then it’s time to teach your team three important steps to creating ownership with buyers, as Jason explains in his recent article for REALTORMag online. Read an excerpt below:

“Agents sometimes… build a strong case against buyer objections rather than facilitating ownership of the decision. When buyers feel strong-armed into something they don’t fully believe in, they end up plagued by the nagging sense they didn’t make the right choice. On the other hand, when they feel invested in the decision, they will defend it.”

To learn about the three-step strategy that empowers customers to make the right choices when it comes to a home purchase, click here. After all, buyers who are truly invested in their decisions are more likely to remain content long after the deal closes.

Here’s to earning what you’re worth!

Click here to subscribe to our FPG mailing list!



JASON FORREST (two time Stevie Award winner – 2014 Silver Stevie Award for sales training program of the year, and 2013 Gold Stevie Award for sales training or education leader of the year) is an expert at creating high-performance sales organizations through sales training programs, management training programs, and cultural awareness training. He addresses beliefs (not just behaviors) to increase sales, develop leaders, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest believes in both the art and science of the sales process. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on beliefs, not just behaviors.



FORREST PERFORMANCE GROUP is a global leader and designer of corporate training programs, leadership training programs, and sales training programs. Forrest PG’s unique distinction and edge is its belief that true, permanent change begins from the top, transforms from the inside-out, and requires long-term coaching and accountability, rather than short-term training. Too many organizations are short-sighted regarding training and only provide one-day motivational events to entertain sales pros, giving them only short-term boosts in energy and temporary performance lifts. One-day events can be valuable for rejuvenating or jump-starting performance, but a complete training program with coaching along the way makes all of the difference. Increased sales, measurable ROI, accountability, tangible and relevant sales tools are just a few of the results of an FPG training program.

Enjoy the read? Learn something new?
Make sure to share with your friends: