Want to attract more clients and achieve greater sales success? Then you must be certain to set yourself apart from the competition. One of the most successful sales tools you can bring to the table is letting your personal strengths shine through.


As Mary explains in her recent video blog post for Houston Agent, there are two crucial areas that you must assess in order to clarify what makes clients want to choose you. Read an excerpt below:
“Learning how to stand out is learning how you add the most value for your clients. And you know that by two different things: 1) what makes you different, and 2) what you are best at. When you put those together, that is how you create extreme value. And then once you have that message, you can simply and powerfully promote that and market that to the world.”


For more practical insights from Mary, including real-world examples of agents who have learned to use their strengths to pull ahead of the pack, click here.





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MARY ELLIOTT is a National Sales Trainer for Forrest Performance Group. Her background includes sales, fundraising, and corporate event planning. This role brings Mary back to her roots as she comes from a family of sales professionals. Mary loves being surrounded by sales coaches at Forrest PG, who can lead her to the next level and she is especially proud to share the “horned-frog” status with the company’s fearless leader (go TCU!). Check out Mary live here.



FORREST PERFORMANCE GROUP is a global leader and designer of corporate training programs, leadership training programs, and sales training programs. Forrest PG’s unique distinction and edge is its belief that true, permanent change begins from the top, transforms from the inside-out, and requires long-term coaching and accountability, rather than short-term training. Too many organizations are short-sighted regarding training and only provide one-day motivational events to entertain sales pros, giving them only short-term boosts in energy and temporary performance lifts. One-day events can be valuable for rejuvenating or jump-starting performance, but a complete training program with coaching along the way makes all of the difference. Increased sales, measurable ROI, accountability, tangible and relevant sales tools are just a few of the results of an FPG training program.

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