Want to keep prospective buyers from procrastinating so long that their purchase becomes permanently delayed?  Then you need to keep decision fatigue from setting in by essentially selling them freedom instead of overloading them with unnecessary information, as Jason explains in his column for Big Builder. Read an excerpt below:

“Here’s the kicker savvy salespeople must recognize: information overload can make potential buyers tired. It can possibly delay their purchase. Yes, I understand why people send loads of information on new homes and options to potential buyers. It feels so helpful and supportive. But the truth is you’re just throwing a strand of spaghetti against the wall with each email and detail in the hopes that just the right listing will stick at just the right time.”

For tried-and-true advice from Jason on how to keep your buyers from feeling burdened, READ FULL ARTICLE HERE. After all, ensuring an easy process for your customers will make it much more likely that you’ll secure the sale.


Here’s to earning what you’re worth!

About the author: Jason Forrest is a thought leader and behavioral change expert on a mission to convince everyone he knows that they are enough! He is a sales trainer, a management coach, and the author of three books, including his latest, Leadership Sales Coaching. He is Chairman of the National Speakers Association’s Million Dollar Speakers Group.  He has been awarded Training magazine’s Top Young Trainer and a Gold Stevie Award for Sales Training Leader of the Year.  He has also been awarded the top sales management program in the world.  Jason is an expert at creating high-performance cultures through complete training programs. He incorporates experiential learning to increase profit, implement cultural accountability, and transform companies into high performance organizations by unleashing their human performance.

More about Jason Forrest

Forrest Performance Group (FPG) is a global leader and designer of sales training programs, management training programs, and corporate training programs. FPG leads change within companies by improving the skills and utilizing the existing talents of the company’s sales professionals, leadership, and executives.

This training and development is dedicated to transforming companies into sales organizations and focuses on perfecting the science and art of sales. FPG redefines the concept of training, changes culture, and transforms lives, one company at a time. FPG is the X-Factor – the hidden variable – to companies’ growth and success.

The company believes that true, permanent change begins at the top, transforms from the inside out, and requires long-term coaching and accountability, rather than short-term training. This belief system has led to accolades for FPG, the most notable of which was their placement on the 2016 Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.  In addition, FPG was winner of the global Stevie Awards for Sales and Customer Service for two consecutive years: The Silver award in 2014 and the Gold in 2015 for sales training and coaching program of the year.

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