I had the opportunity to be interviewed by Taryn Winter Bril  from the C-Suite TV where we discussed the premise behind my book, “Leadership Sales Coaching”, which is that salespros are in essence corporate athletes and that they must be coached like athletes, not managed like employees.

My inspiration for the book came from studying the principles of great coaches like Nick SabanPete Carroll,  Augie Garrido and powerful thought leaders like Marianne Williamson and Zig Ziglar. I applied the basis of their strategies to transform the corporate model of traditional managers into one of gladiator coaches. The effect of this is to unleash human performance in their teams and increase their profitability.

The following quotes will give you further ideas of what we discussed in the interview:

“Great coaches are about: how do I grow you as a human being first, and make you think on a higher level, so that you’ll perform on a higher level…”

“What the best coaches out there are doing is less pushing new ideas and more pulling the greatness out of their people…”


About the author: Jason Forrest is a thought leader and behavioral change expert on a mission to convince everyone he knows that they are enough! He is a sales trainer, a management coach, and the author of three books, including his latest, Leadership Sales Coaching. He is Chairman of the National Speakers Association’s Million Dollar Speakers Group.  He has been awarded Training magazine’s Top Young Trainer and a Gold Stevie Award for Sales Training Leader of the Year.  He has also been awarded the top sales management program in the world.  Jason is an expert at creating high-performance cultures through complete training programs. He incorporates experiential learning to increase profit, implement cultural accountability, and transform companies into high performance organizations by unleashing their human performance.

More about Jason Forrest

Forrest Performance Group (FPG) is a global leader and designer of sales training programs, management training programs, and corporate training programs. FPG leads change within companies by improving the skills and utilizing the existing talents of the company’s sales professionals, leadership, and executives.

This training and development is dedicated to transforming companies into sales organizations and focuses on perfecting the science and art of sales. FPG redefines the concept of training, changes culture, and transforms lives, one company at a time. FPG is the X-Factor – the hidden variable – to companies’ growth and success.

The company believes that true, permanent change begins at the top, transforms from the inside out, and requires long-term coaching and accountability, rather than short-term training. This belief system has led to accolades for FPG, the most notable of which was their placement on the 2016 Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.  In addition, FPG was winner of the global Stevie Awards for Sales and Customer Service for two consecutive years: The Silver award in 2014 and the Gold in 2015 for sales training and coaching program of the year.


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