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Podcast | Sales Babble Podcast with Pat Helmers and Jason Forrest

Podcast Episode # 294 - Mindset of a Sales Warrior by Jason Forrest

Jason Forrest is a sales trainer, consultant, and author of the new book the Mindset of the Sales Warrior. He is passionate about transforming sales organizations into high-performance sales teams, and their sales representatives into high-performance sales athletes. He believes that true sales training changes not only companies but also people’s lives as they learn how to reach their full potential.

Jason believes we’re all in sales and in the business of persuasion. For him, warriors are protectors, they stop people from harming themselves. Even when the buyers don’t recognize it, the warrior's job is to protect. 

According to Jason, the flaw with the helper mindset is you can only help people who want to be helped. If you’re a protector, you know what’s best for them. Jason disagrees with the idea that people don’t want to be sold, but do want to buy. He believes people like to be sold because they want to feel wanted.  Too many sellers are soft and fluffy in Jason’s words. Yes, people don’t want to be conned and lied to.  But Jason believes buyers want to be lead. That’s the warrior mindset. 

Episode Highlights

- Jason Forrest's Journey
- The Mindset of a Sales Warrior Book
- Warriors are Protectors
- Difference between Helper mindset and Warrior mindset
- People want to be sold, they like to feel wanted
- Mastery Pyramid
- The importance of being consciously present
- Work on your mindset to be resilient
- About FPG and FPG Training Programs

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About Sales Babble Podcast

Pat Helmers started the Sales Babble sales podcast in March 2014. His goal was to cut through the babble of bad sales advice too often repeated by society. He disagrees with the idea that sales are a pushy and unethical profession. He believes that if you have a genuine desire to serve your customers, anyone can become successful at sales.

You can find recent episodes of Sales Babble here and a tour of the Sales Babble studio here.  There are daily postings on the private Sales Babble Facebook Group. Have been one of the TOP 10  sales podcasts chosen by Sales Coach World in 2018! 

Connect with Pat Helmers

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Jason Forrest

Jason Forrest is a leading authority in culture change programs and an expert at creating high-performance, high-profit, and "Best Place to Work" cultures. The winner of five international Stevie Awards for his training programs, Jason is also an award-winning author of six books, including Leadership Sales Coaching – rated as one of Selling Power Magazine's Top Sales Books. In 2018, FPG earned a rare honor by being named to the Inc. 5000 Fastest-Growing Private Companies list for the third consecutive year, one of just 1,200 companies nationwide to achieve that honor out of a field of more than 7 million.

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