more than a fad.png

Are you committed to implementing changes at your company that will have a lasting impact on your employees’ beliefs and behaviors? Then you need to be certain that you are affecting your organization’s culture instead of merely its climate. In his recent column for Big Builder, Jason discusses why it is important to focus on culture over climate if you want to create long-term change at your company. Read an excerpt below:

“Fad diets are so named because of their hype and exaggerated short-term results. Dieting is a short-term approach with a finite beginning and end. Climate—like a diet—is temporary, and doesn’t produce lasting change. Culture, on the other hand, is what remains after the hype dies down. A company’s culture guides every decision over the entire lifespan of the organization.”

Click here for more useful insights from Jason, including the three steps you should take to strengthen your organization’s culture. After all, the creation of a winning culture is a surefire way to sustain your company’s success over the long term.

Here’s to earning what you’re worth!

Click here to subscribe to our FPG mailing list!



JASON FORREST (two time Stevie Award winner – 2014 Silver Stevie Award for sales training program of the year, and 2013 Gold Stevie Award for sales training or education leader of the year) is an expert at creating high-performance sales organizations through sales training programs, management training programs, and cultural awareness training. He addresses beliefs (not just behaviors) to increase sales, develop leaders, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest believes in both the art and science of the sales process. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on beliefs, not just behaviors.



FORREST PERFORMANCE GROUP is a global leader and designer of corporate training programs, leadership training programs, and sales training programs. Forrest PG’s unique distinction and edge is its belief that true, permanent change begins from the top, transforms from the inside-out, and requires long-term coaching and accountability, rather than short-term training. Too many organizations are short-sighted regarding training and only provide one-day motivational events to entertain sales pros, giving them only short-term boosts in energy and temporary performance lifts. One-day events can be valuable for rejuvenating or jump-starting performance, but a complete training program with coaching along the way makes all of the difference. Increased sales, measurable ROI, accountability, tangible and relevant sales tools are just a few of the results of an FPG training program.

Enjoy the read? Learn something new?
Make sure to share with your friends: