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Want to stand out from the competition and truly connect with potential customers? Then it is crucial that you create sales strategies centered on one key concept: meeting the basic human needs of buyers. As Phil explains in his recent column for Builder and Developer, people can’t resist a product that meets their most fundamental needs. Read an excerpt below:


“Want to create addicted, raving fans? Learn which of the six human needs matter most to your customer. Guide your customers to discover how you and your homes fulfill their needs, and they will never leave. They will become addicted.”


Click here to learn more about how taking basic human needs into account can help you and your team connect in a meaningful way with potential buyers. Phil offers a number of valuable insights, such as which questions to consider when crafting your sales and marketing messages.


Here’s to earning what you’re worth!




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PHIL MCSHAN LOVES INVESTING IN PEOPLE—A PERFECT FIT FOR HIS ROLE. With 15 years experience in sales, consulting and training, Phil brings a wealth of knowledge and experience to the team. Phil’s authentic speaking approach has earned him a reputation for being easy to listen to. He always strives to make his training relevant, real and applicable.
Phil is especially passionate about the Forrest PG philosophy that, “Our beliefs have more to do with our success than our abilities and the it’s coaching along the way makes all the difference.” He loves being one such difference maker.


FORREST PERFORMANCE GROUP is a global leader and designer of corporate training programs, leadership training programs, and sales training programs. Forrest PG’s unique distinction and edge is its belief that true, permanent change begins from the top, transforms from the inside-out, and requires long-term coaching and accountability, rather than short-term training. Too many organizations are short-sighted regarding training and only provide one-day motivational events to entertain sales pros, giving them only short-term boosts in energy and temporary performance lifts. One-day events can be valuable for rejuvenating or jump-starting performance, but a complete training program with coaching along the way makes all of the difference. Increased sales, measurable ROI, accountability, tangible and relevant sales tools are just a few of the results of an FPG training program.

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