Want to earn a loyal client base for your brokerage? Then you need to teach your sales pros to move beyond the basics of their real estate agent training and embrace the concept of lollapalooza. As Jason explains in his recent article for REALTORMag online, the key to building a lollapalooza brand is to transform the ordinary into the extraordinary for each and every customer. Read an excerpt below:


“Teams can create lollapalooza experiences for each customer by providing a personal touch. This requires teaching agents to truly know their customers and do their homework. Make it a part of your brokerage’s culture for agents to take the time to learn about each client. One of my favorite tools is simple, but it’s incredibly effective in allowing agents to create a refined, highly personalized experience. It just requires a visit to the client’s current home.”


To find out more about what lollapalooza means (it’s not just a music festival!) and get additional tips from Jason on how to effectively incorporate this concept into your brokerage’s culture, click here.


Here’s to becoming the best version of you!



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JASON FORREST (two time Stevie Award winner – 2014 Silver Stevie Award for sales training program of the year, and 2013 Gold Stevie Award for sales training or education leader of the year) is an expert at creating high-performance sales organizations through sales training programs, management training programs, and cultural awareness training. He addresses beliefs (not just behaviors) to increase sales, develop leaders, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest believes in both the art and science of the sales process. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on beliefs, not just behaviors. Check out Jason live here.


FORREST PERFORMANCE GROUP is a global leader and designer of corporate training programs, leadership training programs, and sales training programs. Forrest PG’s unique distinction and edge is its belief that true, permanent change begins from the top, transforms from the inside-out, and requires long-term coaching and accountability, rather than short-term training. Too many organizations are short-sighted regarding training and only provide one-day motivational events to entertain sales pros, giving them only short-term boosts in energy and temporary performance lifts. One-day events can be valuable for rejuvenating or jump-starting performance, but a complete training program with coaching along the way makes all of the difference. Increased sales, measurable ROI, accountability, tangible and relevant sales tools are just a few of the results of an FPG training program. Check out who we are here.

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