Do you want prospective home buyers to see your agency as more than just a human Google search? Then you need to commit to creating a team that is comprised of advisers rather than vendors. As Jason explains in his recent article for REALTORMag online, having agents who truly act as advisers will give your business an unbeatable reputation. Read an excerpt below:

“Train agents to think outside the box to earn the kind of trust with buyers that gets them endless gratitude and referrals from clients. Buyers’ must-have list may include a pool along with the best school district, but if they don’t quite have the budget for it, ask if they are willing to consider a home with a recreation center down the street. By contrast, a vendor would just plug their “gotta have” list in and come up with something pretty similar to what buyers can get on their own.”

To learn more about providing your team with the type of real estate agent training that will turn your agents into trusted advisers, click here. Creating this type of team will earn your agency that coveted reputation with prospective home buyers as the place to go .

Here’s to earning what you’re worth!

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JASON FORREST (two time Stevie Award winner – 2014 Silver Stevie Award for sales training program of the year, and 2013 Gold Stevie Award for sales training or education leader of the year) is an expert at creating high-performance sales organizations through sales training programs, management training programs, and cultural awareness training. He addresses beliefs (not just behaviors) to increase sales, develop leaders, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest believes in both the art and science of the sales process. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on beliefs, not just behaviors.



FORREST PERFORMANCE GROUP is a global leader and designer of corporate training programs, leadership training programs, and sales training programs. Forrest PG’s unique distinction and edge is its belief that true, permanent change begins from the top, transforms from the inside-out, and requires long-term coaching and accountability, rather than short-term training. Too many organizations are short-sighted regarding training and only provide one-day motivational events to entertain sales pros, giving them only short-term boosts in energy and temporary performance lifts. One-day events can be valuable for rejuvenating or jump-starting performance, but a complete training program with coaching along the way makes all of the difference. Increased sales, measurable ROI, accountability, tangible and relevant sales tools are just a few of the results of an FPG training program.

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