Are you committed to ensuring that customers who interact with your company come away with a sense of confidence in your brand? Then you need to place a priority on making them feel wanted during every step of the sales process, as Phil explains in his recent column for Builder and Developer. Read an excerpt below:

“Evaluate what it’s like when a potential customer calls you. Are they met by a pleasant, authentic, and helpful person? Coach your front line team extensively. They have one of the most important roles in the company. Every time the customer and employee interact, the customer either loses or gains confidence in the brand. Every interaction should make the customer feel wanted.”

To learn more about how best to assess the impression that your organization is leaving on customers,click here

Phil’s insights include tried-and-true strategies for improving how customers perceive your company.

Here’s to earning what you’re worth!

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PHIL MCSHAN LOVES INVESTING IN PEOPLE—A PERFECT FIT FOR HIS ROLE. With 15 years experience in sales, consulting and training, Phil brings a wealth of knowledge and experience to the team. Phil’s authentic speaking approach has earned him a reputation for being easy to listen to. He always strives to make his training relevant, real and applicable.
Phil is especially passionate about the Forrest PG philosophy that, “Our beliefs have more to do with our success than our abilities and the it’s coaching along the way makes all the difference.” He loves being one such difference maker.

FORREST PERFORMANCE GROUP is a global leader and designer of corporate training programs, leadership training programs, and sales training programs. Forrest PG’s unique distinction and edge is its belief that true, permanent change begins from the top, transforms from the inside-out, and requires long-term coaching and accountability, rather than short-term training. Too many organizations are short-sighted regarding training and only provide one-day motivational events to entertain sales pros, giving them only short-term boosts in energy and temporary performance lifts. One-day events can be valuable for rejuvenating or jump-starting performance, but a complete training program with coaching along the way makes all of the difference. Increased sales, measurable ROI, accountability, tangible and relevant sales tools are just a few of the results of an FPG training program.

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