FOR WHAT IT’S WORTH
How many times have you heard one of your sales professionals say you should be charging more for your product? Chances are you don’t hear that declaration often enough. After, all a product’s sticker price is often a sticking point — for both customers and salespeople alike. In order to better prepare your sales team to overcome objections about price, then, you need to change their beliefs about the product they’re selling, as Jason explains in his recent column for Big Builder. Read an excerpt below:
“Just as saying, ‘our product is better’ doesn’t persuade a customer to sign on the dotted line, salespeople need more information to internalize their belief in the value of the product. When they do, they’ll be able to overturn objections about the price, first within themselves and later for customers.”
To learn more about how to put your sales team in a position to close the sale without lowering the price, CLICK HERE. Jason’s insights include a four-step process designed to demonstrate the true value of your product to your sales professionals. And by transforming their beliefs, you can transform their behaviors.
Here’s to earning what you’re worth!
STRATEGIES THAT WILL INCREASE YOUR BUSINESS PROFITS BY UNLEASHING YOUR WORKFORCE’S PERFORMANCE
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JASON FORREST (Three time Stevie Award winner – 2016 Gold Stevie Award for Sales Coaching program of the year, 2014 Silver Stevie Award for sales training program of the year, and 2013 Gold Stevie Award for sales training or education leader of the year) is an expert at creating high-performance sales organizations through sales training programs, management training programs, and cultural awareness training. He addresses beliefs (not just behaviors) to increase sales, develop leaders, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest believes in both the art and science of the sales process. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on beliefs, not just behaviors.
FORREST PERFORMANCE GROUP is a global leader and designer of corporate training programs, leadership training programs, and sales training programs. Forrest PG’s unique distinction and edge is its belief that true, permanent change begins from the top, transforms from the inside-out, and requires long-term coaching and accountability, rather than short-term training. Too many organizations are short-sighted regarding training and only provide one-day motivational events to entertain sales pros, giving them only short-term boosts in energy and temporary performance lifts. One-day events can be valuable for rejuvenating or jump-starting performance, but a complete training program with coaching along the way makes all of the difference. Increased sales, measurable ROI, accountability, tangible and relevant sales tools are just a few of the results of an FPG training program.