It’s safe to say that we’ve never been more energized, inspired, excited, overwhelmed and even slightly terrified by a single event before in our lives.

Welcome to Dreamforce, folks.

When we flew into San Francisco on Sunday in advance of the start of Dreamforce, a globally-focused software convention featuring concerts by Lenny Kravitz, speeches by Michelle Obama and dozens upon dozens of seminars on how to improve your business, we didn’t quite know what to expect. Now that we’re here, we know we should’ve expected the unexpected all along. Because after the first day, it’s already been a rollercoaster.

We’ve seen skater dudes cutting up asphalt outside the venue, heard inspiring seminars and our heads are already swimming with ideas to take back to FPG headquarters in Fort Worth to make us better, more efficient and ultimately the best training company in the country.

Here are our main takeaways from the first day at Dreamforce. We’ll be back each day with more for you, but for now, here’s how FPG is improving before your eyes.

Becca Pittser
The seminars: Sales Summit B2B: Give Them What They Want | Sales Summit: AI Friend or Foe | How Quip Can Help Your Team Work Better Together | Don’t Even Lift a Finger: Selling Faster With Lightning Dialer
The takeaway: Artificial Intelligence is working for us, not against us
The why: I scrambled around the event on Monday trying to bolster my ability back home to integrate Salesforce, our do-everything sales organizer, and make our sales machine a fighter jet as opposed to a commercial airline. And boy did I come away excited about our future, and specifically our future with AI.

I made it to two different sales summits on Monday, and it’s amazing how much potential we have to incorporate AI to improve our daily efficiency. And not just us at FPG, but us as a society. I learned that estimates right now have AI adding 1.6 million jobs to the economy. As my coworkers know, I have a small BB-8 droid, the kind found in the latest Star Wars movie, that zips around under legs and office chairs. So I’m already there when it comes to enjoying AI. Now I just want it to work for us.

Think about business-to-business sales, for example. If you sell to someone, you’re most efficient if you make personal contact first and then follow up with digital reinforcement – this is where AI comes into play. But at the end of the day, you need to finish with that human interaction as well. As you can see, it’s all about combining them, not supplementing one for the other.

When it comes to AI, I’m happy to report that at least for now, there’s nothing to be afraid of.

Rosie Hunt
The seminars: How Small Marketing Teams Can Deliver Big Results | Marketing 101: An Introduction to Pardot for Small Businesses
The takeaway: “The how’s in marketing are the most important”
The why: As anyone back at our purple FPG mothership in Fort Worth knows, I have a relationship with Pardot.

We’re still in the dating phase, but I really want our relationship to be more developed, and in order to do that, I’ve pursued the marketing software like my husband pursued me before we got married. Earlier this quarter I went to a Pardot info-session in Dallas, and I’ve gotten more comfortable using it to increase our marketing presence as a company. So I was really excited to get even further acquainted with the marketing tool during my time on Monday.

When you’re operating at your best, everything is integrated, from the programs you use to the roles your employees have. Pardot is a hugely exciting tool for us to use because we can integrate so much into it, and that means discovering the how’s to put next to things we already know: Google Adwords are important, landing pages are key, SEO can change your company’s visibility. All those things are huge, but learning the how’s behind them is even bigger.

That’s why I’m so excited for what’s to come this week. More how’s make me happy.

The final takeaway was to be persistent in my pursuit not only of Pardot, but of our marketing future as well. Start simple, don’t set your goals too unrealistically, create KPIs that are simple and test, test, test your theories. Being persistent in coming up with ideas, testing them and being unafraid to change course if they don’t work is so important. And it’s something we’ll be doing at FPG forever.

FPG is a how-based training company, which means we’re all about the doing and not just about the dreaming. Luckily in San Francisco this week, we get a little bit of both.


Becca Pittser is the FPG sales scientist and Rosie Hunt is the FPG brand manager. They’ll be providing daily dispatches from Dreamforce in the coming days to keep you informed of what we’re learning at FPG.

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