Customer Service Week is a time to honor, appreciate and build trust with your customers

Break out the helium balloons and colorful streamers. Don’t forget the boisterous noisemakers and creative party favors!

While anytime is a good one to recognize and honor others, the first week in October is always particularly good timing. Customer Service Week, which was proclaimed by the United States Congress in 1992 as a nationally recognized event, is an annual celebration of customers and the committed individuals who serve them.

Suffice it to say then that the week-long observance is essentially a celebration of us all. Nearly everyone on the planet fits the definition of a customer, which is a person who buys goods or services. And nearly everyone serves others in some capacity, whether directly or in a support role.

The 2017 Customer Service Week theme is “Building Trust,” which recognizes the importance of forming strong, productive, and lasting relationships with customers and coworkers. A lack of trust in any relationship erodes certainty, which ultimately leads to feelings of discontent and betrayal. Customers who believe a service provider is not trustworthy will seek to do business elsewhere. Likewise, employers that fail to develop trust with their teams are subject to unwanted defections over time.

As the old saying goes, “A relationship with no trust is like a cell phone with no service. All you can do is play games.”

So take time to celebrate those who make your business possible; those customers and employees who fuel your sustainability and growth. It doesn’t necessarily have to be anything elaborate. A heartfelt “thank you” is always a good place to start!


Jamey Lutz is an accomplished performance excellence and improvement strategist at FPG. He has over 20 years of experience in highly acclaimed organizations such as: The Ritz-Carlton Company, Wells Fargo Bank, Wachovia Corporation, and HomeBanc Mortgage Corporation, and RDV Sports. He is skilled in driving innovative service initiatives and programming, as well as building and sustaining world-class service organizations.

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