Want to reduce frustration for your customers and make the home buying process a more pleasant experience for them? Then it’s time to add a compass of sorts to your arsenal of sales tools, as Jason explains in his recent column for Big Builder. Read an excerpt below:


“Our customers arrive at our sales offices lost, too. They have read every builder’s website and examined every floor plan. But sometimes, the more information they have, the more overwhelmed and frustrated they are. Our job is to eliminate the frustration and lead them home. We can do this using the NWSE compass model and getting them to admit what they need, what they want, what they are willing to sacrifice, and what they expect.”


To learn more about the NWSE compass model and how it can be used to lead your customers to the home options that best suit them, click here.


Here’s to earning what you’re worth!





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JASON FORREST (two time Stevie Award winner – 2014 Silver Stevie Award for sales training program of the year, and 2013 Gold Stevie Award for sales training or education leader of the year) is an expert at creating high-performance sales organizations through sales training programs, management training programs, and cultural awareness training. He addresses beliefs (not just behaviors) to increase sales, develop leaders, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest believes in both the art and science of the sales process. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on beliefs, not just behaviors.


FORREST PERFORMANCE GROUP is a global leader and designer of corporate training programs, leadership training programs, and sales training programs. Forrest PG’s unique distinction and edge is its belief that true, permanent change begins from the top, transforms from the inside-out, and requires long-term coaching and accountability, rather than short-term training. Too many organizations are short-sighted regarding training and only provide one-day motivational events to entertain sales pros, giving them only short-term boosts in energy and temporary performance lifts. One-day events can be valuable for rejuvenating or jump-starting performance, but a complete training program with coaching along the way makes all of the difference. Increased sales, measurable ROI, accountability, tangible and relevant sales tools are just a few of the results of an FPG training program.

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