Are you committed to creating a certainty in your customers that will compel them to stay loyal to your brand well after the home buying process has been completed? Then you need to teach your agents how to forge deep connections with customers, as Jason explains in his recent article for REALTORMag online. Read an excerpt below:

“A home buyer whose real estate agent demonstrates great care and attention feels secure. This creates customer intimacy—the certainty your clients feel when they know you understand their mission and are on their team to make it happen. Intimacy isn’t always easy. It truly requires digging in—often beyond the point of comfort. But any effective partnership requires trust and a sense of connection on a shared journey to accomplish a mutually beneficial goal. When customers have this intimacy, they feel secure because they have an advocate and partner in their mission.”

To find out more about creating customer intimacy, including three powerful ways that agents can strengthen their relationships with buyers, READ FULL ARTICLE HERE.

Here’s to earning what you’re worth!

About the author: Jason Forrest is a thought leader and behavioral change expert on a mission to convince everyone he knows that they are enough! He is a sales trainer, a management coach, and the author of three books, including his latest, Leadership Sales Coaching. He is Chairman of the National Speakers Association’s Million Dollar Speakers Group.  He has been awarded Training magazine’s Top Young Trainer and a Gold Stevie Award for Sales Training Leader of the Year.  He has also been awarded the top sales management program in the world.  Jason is an expert at creating high-performance cultures through complete training programs. He incorporates experiential learning to increase profit, implement cultural accountability, and transform companies into high performance organizations by unleashing their human performance.

More about Jason Forrest

Forrest Performance Group (FPG) is a global leader and designer of sales training programs, management training programs, and corporate training programs. FPG leads change within companies by improving the skills and utilizing the existing talents of the company’s sales professionals, leadership, and executives.

This training and development is dedicated to transforming companies into sales organizations and focuses on perfecting the science and art of sales. FPG redefines the concept of training, changes culture, and transforms lives, one company at a time. FPG is the X-Factor – the hidden variable – to companies’ growth and success.

The company believes that true, permanent change begins at the top, transforms from the inside out, and requires long-term coaching and accountability, rather than short-term training. This belief system has led to accolades for FPG, the most notable of which was their placement on the 2016 Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.  In addition, FPG was winner of the global Stevie Awards for Sales and Customer Service for two consecutive years: The Silver award in 2014 and the Gold in 2015 for sales training and coaching program of the year.


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