BEYOND PRODUCT (FROM BUILDER ONLINE MAGAZINE)
Wondering what home builders really mean when they bill themselves as customer-centric? Check out this Big Builder article by Joe Bousquin to get insights from Jason Forrest and other industry experts about the ways in which builders put buyers first… and how being customer-centric helps them sell more homes. Read an excerpt below:
“Asking yourself how you would feel in your buyers’ shoes is at the core of how customer-centric home builders operate. When you talk to builders who consistently earn high marks on customer service and satisfaction surveys—and the referrals that come with them—you hear again and again some variation of the Golden Rule. These builders approach their business from the home buyer’s side of the coin first.”
READ FULL ARTICLE to find out what hurdles customer-centric builders have had to overcome… and how these experiences have made them better in the end.
Here’s to earning what you’re worth!
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