BEYOND PRODUCT (FROM BUILDER ONLINE MAGAZINE)

Wondering what home builders really mean when they bill themselves as customer-centric? Check out this Big Builder article by Joe Bousquin to get insights from Jason Forrest and other industry experts about the ways in which builders put buyers first… and how being customer-centric helps them sell more homes. Read an excerpt below:

“Asking yourself how you would feel in your buyers’ shoes is at the core of how customer-centric home builders operate. When you talk to builders who consistently earn high marks on customer service and satisfaction surveys—and the referrals that come with them—you hear again and again some variation of the Golden Rule. These builders approach their business from the home buyer’s side of the coin first.”

READ FULL ARTICLE to find out what hurdles customer-centric builders have had to overcome… and how these experiences have made them better in the end.

Here’s to earning what you’re worth!

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JASON FORREST (Three time Stevie Award winner – 2016 Gold Stevie Award for Sales Coaching program of the year, 2014 Silver Stevie Award for sales training program of the year, and 2013 Gold Stevie Award for sales training or education leader of the year) is an expert at creating high-performance sales organizations through sales training programs, management training programs, and cultural awareness training. He addresses beliefs (not just behaviors) to increase sales, develop leaders, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest believes in both the art and science of the sales process. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on beliefs, not just behaviors.

 

FORREST PERFORMANCE GROUP is a global leader and designer of corporate training programs, leadership training programs, and sales training programs. Forrest PG’s unique distinction and edge is its belief that true, permanent change begins from the top, transforms from the inside-out, and requires long-term coaching and accountability, rather than short-term training. Too many organizations are short-sighted regarding training and only provide one-day motivational events to entertain sales pros, giving them only short-term boosts in energy and temporary performance lifts. One-day events can be valuable for rejuvenating or jump-starting performance, but a complete training program with coaching along the way makes all of the difference. Increased sales, measurable ROI, accountability, tangible and relevant sales tools are just a few of the results of an FPG training program.

 

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