Are you unwittingly holding your company back by overlooking this one critical area that needs your attention? As Jason explains in his recent column for Big Builder, leaders sometimes get so caught up in trying to grow their organizations that they neglect the one thing that is absolutely essential for success: their own company culture. Read an excerpt below:


“Leaders will either quench their company or propel it forward by their beliefs and behaviors. Behaviors are congruent with our beliefs—always. We can work hard to improve our operations, but the company can’t go further than the culture—which is set by leadership. Success comes from psychology, not mechanics.”


To find out more about how to stoke enthusiasm around your organization’s initiatives by setting an example through leadership support, click here. After all, leadership is not in a title – it’s in demonstration. And commitment starts at the very core.


Here’s to becoming the best version of you!



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JASON FORREST (two time Stevie Award winner – 2014 Silver Stevie Award for sales training program of the year, and 2013 Gold Stevie Award for sales training or education leader of the year) is an expert at creating high-performance sales organizations through sales training programs, management training programs, and cultural awareness training. He addresses beliefs (not just behaviors) to increase sales, develop leaders, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest believes in both the art and science of the sales process. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on beliefs, not just behaviors. Check out Jason live here.


FORREST PERFORMANCE GROUP is a global leader and designer of corporate training programs, leadership training programs, and sales training programs. Forrest PG’s unique distinction and edge is its belief that true, permanent change begins from the top, transforms from the inside-out, and requires long-term coaching and accountability, rather than short-term training. Too many organizations are short-sighted regarding training and only provide one-day motivational events to entertain sales pros, giving them only short-term boosts in energy and temporary performance lifts. One-day events can be valuable for rejuvenating or jump-starting performance, but a complete training program with coaching along the way makes all of the difference. Increased sales, measurable ROI, accountability, tangible and relevant sales tools are just a few of the results of an FPG training program. Check out who we are here.

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