Want to focus your team on taking charge of the future and moving collective goals forward? Then you must foster cultural accountability by starting with your own actions, as Jason explains in his recent column for Big Builder. Read an excerpt below:



“To build cultural accountability, all changes and belief systems must start with leadership. When CEOs and managers refuse to make or accept excuses, cultural accountability becomes the norm. Accountability is all about action. It is a task-oriented value and is critical for individual and organizational success. We must go beyond the task at hand and ask ourselves the cultural accountability questions.”
To learn more about the kinds of questions that play a crucial role in building cultural accountability, as well as which ones create barriers instead, click here. After all, the types of questions asked around opportunity and failure can make all the difference when it comes to building a championship culture.


Here’s to earning what you’re worth!



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JASON FORREST (two time Stevie Award winner – 2014 Silver Stevie Award for sales training program of the year, and 2013 Gold Stevie Award for sales training or education leader of the year) is an expert at creating high-performance sales organizations through sales training programs, management training programs, and cultural awareness training. He addresses beliefs (not just behaviors) to increase sales, develop leaders, implement cultural accountability, and transform companies into sales organizations. A sales professional at heart, Forrest believes in both the art and science of the sales process. Forrest’s competitive distinction is his behavior-modification approach (which focuses on people, process, and presentation) and his focus on beliefs, not just behaviors.



FORREST PERFORMANCE GROUP is a global leader and designer of corporate training programs, leadership training programs, and sales training programs. Forrest PG’s unique distinction and edge is its belief that true, permanent change begins from the top, transforms from the inside-out, and requires long-term coaching and accountability, rather than short-term training. Too many organizations are short-sighted regarding training and only provide one-day motivational events to entertain sales pros, giving them only short-term boosts in energy and temporary performance lifts. One-day events can be valuable for rejuvenating or jump-starting performance, but a complete training program with coaching along the way makes all of the difference. Increased sales, measurable ROI, accountability, tangible and relevant sales tools are just a few of the results of an FPG training program.

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